Example 1: A Company wants to target nitric oxide regulated pathways. 20% of the literature about nitric oxide uses only NO and cannot be found by searching for nitric oxide. Even MeSH doesn’t help. Qinsight™ knows when NO means nitric oxide, so the Company now finds the 20% of the literature they were missing. More relevant and more precise information ⇒ less waste during R&D.
Example 2: A Company knows it can identify new targets by exploiting new discoveries published in the literature. However, many such discoveries are buried in the noise, where better known targets dominate the literature. Starting with the deeper discovery afforded by Qinsight™, the Company can examine the Concept Trends visualization to quickly identify emerging targets.
Use Cases: Marketing
Example 1: A Company relies on key opinion leaders (KOL) to help influence the market. Understanding who is doing what from the literature is one part of their identification process. Qinsight™ provides better discovery of the literature and hence better opportunities to identify the KOLs that can have the greatest impact.
Example 2: With a custom BioAI™ application incorporating social content, messaging needs for direct-to-consumer (DTC) marketing can be refined. Automated discovery of concepts in the context of “concerns” provides a new perspective on this content.
Use Case: Publication Planning
Example: A Company is looking to position an inhibitor of a biological pathway. Finding all the relevant literature is a breeze with a custom Power Term® class. And, the Connections visualization in Qinsight™ pinpoints the opportunities for new publications.
Use Case: FDA Submissions
Example: Each submission to the FDA requires reasonable assurance of safety and effectiveness and the literature is valid scientific evidence – if you can find it. Qinsight™ provides an important new perspective not only with regard to finding evidence, but also better confidence to you and agency that there was no bad news overlooked.